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May 15, 2024Corporate Photography- The 4 Types
Male model poses for his business headshot in the South End
The 4 Types of Corporate Photography
Want to make the best impression of your company? Any corporation regardless of the industry need to have high quality photos that leave a positive lasting impression and grab their audience’s attention. Stock images or low-resolution images will not look professional for your business’s marketing campaigns. Professional images on your website will tell your potential customers or clients how you look at your business. Clean and professional images will do just this. Corporations aim to appear appealing to their audiences, and for that reason, they need to invest in professional corporate photography.
That’s why in this article, we will look at the 4 types of professional photography for corporations. We recommend working with a professional corporate photographer like Kevin Day Photography that has experience working with commercial businesses and corporations.
Group Portraits
Your clients want to show potential employees that their organization has a healthy working environment, and one way of doing this is through group portraits. They allow you to highlight the bond that exists between group members and show your company in a positive light. Group portraits may feature a team of three individuals to dozens of individuals. But the subject in these pictures will generally be standing side-by-side or sitting down together. It’s one of the best ways to portray harmony in your company.
Business Portraits
You need to ensure your business portraits are the best. If you want your business to look professional and polished. Employee pictures must be professional and consistent with the image of your brand. You can use business portraits as profile pictures if your employees have a bio on the website, , speaking at a conference, or are networking on LinkedIn. Poorly-cropped vacation pictures aren’t going to work for such situations.
Even if you don’t work in a formal office environment, high-quality business portraits can help highlight your company’s level of skills. Professional images taken at your workplace will interest clients and give them a better idea of what you do.
Architectural Photography
You shouldn’t forget about your building as well. Professional photography of your commercial building will influence the perception that people have of your business. At Kevin Day Photography, our architectural photography ranges from exterior shots of storage warehouses, manufacturing facilities, clean rooms, and production areas.
On-Location Photography
On-location photography gives your customers an inside view of how you operate. Your potential clients will like to see your employees in action. They want to see how you go about your work, your services, your products, and your customers. It humanizes your corporation and allows you to engage with your audience in a relatable manner.
Conclusion
These were the 4 main types of professional photography that corporations can use to engage with their clients and attract more customers. At Kevin Day Photography, we offer professional corporate photography services. Get in touch with us if you want to learn more. Check out our blog post about how to look great for your headshots here!
